1. If someone lays it out, someone will buy it; if you
lay out more, more people will pick it up.
2. Keep your goods clean, and customers stay keen;
keep quality high, and your trade will never die.
3. Switch from sitting to walking, and your wealth
flows to every shore; master your numbers, and your business will soar.
4. Greet with a smile, and customers stay a while;
franchises trap the new, direct stores are for the true.
5. Open big in small towns, open small in big cities.
6. Same goods, a hundred ways to sell; a sweet tongue
moves them quick as a bell.
7. Pour wine slowly, draw oil tight; when selling
veggies or melons, let the scale tip high.
8. Cut the cloth by measure, size up the market with
leisure; get your intel wrong, and before long you're gone.
9. Listen to your customers well, and business will
swell; when customers sing your praise, it's better than ads that blaze.